Ice cream shops use a variety of marketing methods to help sell their products, including print ads in local publications, email marketing, and direct mail. According to John Jantsch, author of Duct Tape Marketing, a marketing strategy or marketing business plan explains how you are going to promote your products and services. For an ice cream shop, this means that your marketing strategy helps you determine how you will bring more customers into your shop, and ultimately increase your profits. Goals definition The marketing strategy for your ice cream business should begin with a clear statement of your marketing goals. Write the goals so that they are specific, measurable and realistic. For example, "the benefits of ice cream augmentation" is too broad of a goal. A better goal would be something like, "Increase sales of chocolate desserts by 9 percent in the first four months of the fiscal year." Identify your target market The marketing strat
Read here how to create a marketing plan in only 4 steps, which points have to be recorded and why a marketing plan is so important . Every company needs a marketing plan to plan the market situation and thus the strategic future. Creating a meaningful marketing plan means analyzing the current market situation as well as the future market development (strategic analysis). Such a plan also serves to define the company goals (objective) and to translate these goals into reality with the help of good strategies and marketing tools (strategy and strategy implementation), it also allows you to decide on 4p's of marketing and help in you on how to build customer persona . Of course, it is also very important to regularly check the action strategies specified in the marketing plan (success control). A marketing plan is then the basis for a business plan. Read more : What is marketing concept and its importance in marketing plan Step 1 - Strategic Analysis within a