Read here how to create a marketing plan in only 4 steps, which points have to be recorded and why a marketing plan is so important . Every company needs a marketing plan to plan the market situation and thus the strategic future. Creating a meaningful marketing plan means analyzing the current market situation as well as the future market development (strategic analysis). Such a plan also serves to define the company goals (objective) and to translate these goals into reality with the help of good strategies and marketing tools (strategy and strategy implementation), it also allows you to decide on 4p's of marketing and help in you on how to build customer persona . Of course, it is also very important to regularly check the action strategies specified in the marketing plan (success control). A marketing plan is then the basis for a business plan. Read more : What is marketing concept and its importance in marketing plan Step 1 - Strategic Analysis within a