marketing know how

In the current market scenario, large scale and small scale companies have already realized the importance of Big Data. It is not a mere buzzword anymore, but the new facet of business today – which requires management of large volumes of structured, semi-structured and unstructured data. But that is not the end. Analyzing data is an art that brings real business value that the corporate industry seeks for. Hence,in order to identify trends and patterns, and churn out the valuable things from a massive amount of data, the role of Big Data analytics comes into play. Before getting deep into as to what are those tools used by business analysts for analysis part, lets just first understand what is data analysis What is Big Data analytics? In order to understand how to analyze data, let us understand what Big Data exactly is. Big Data analytics is the process of a data analysis that involves examination of large data sets to find hidden patterns, customer preferences, market trend...

In recent articles, you have dealt extensively with the  marketing mix and the 4 P's of marketing mix  .  Based on your considerations, it is now your job to develop a marketing plan.  In this article, I'll show you how a marketing plan should be structured and what to look for. What is a marketing plan ? A marketing plan, sometimes referred to as a marketing concept , is a guide for your company to successfully lead it into the future.  Roughly speaking, describe in a marketing plan the current situation, your goals and the path to it.  In this planning, you include  the 4 P's from your marketing mix  .  In order to achieve the objectives, both  short-, medium- and long-term sales  plans, as well as action plans, action plans and implementation plans  should be drawn up in the context of marketing  planning  .  Marketing planning is a  systematic process  of understanding the current mark...

We would like to explain step by step on what is content strategy  , how to develop a "content strategy" with a small series of contributions. The point is, you're always going to give your audience exactly the information that they want and need at each moment, the exact formats that best transport the message, and the channels that feed the content and audiences are suitable. Simple. So to speak. And today in the first part of the series we talk about the "strategic basis". Read more about the importance of content strategy  in creating successful brands and companies. Before listing down the points of creating a content strategy, it is important for business to know how their target audience is, what do they like to read, in what format they prefer to consume the content etc. and all this info can only be taken out from the 4P's of marketing mix that the business will be developing 1. Your own goals At the very beginning of every strategy are ...